Trade Name
/ˈtreɪd ˌneɪm/
Definitions
- (n.) A name under which a business operates and is known to the public, distinct from its registered legal name.
The company registered its trade name to use prominently in marketing materials.
- (n.) A brand name or commercial name used to identify goods or services and distinguish them from competitors.
Consumers recognized the product by its trade name, which had built strong goodwill.
Forms
- trade names
Related terms
See also
Commentary
Trade names are unregistered or registered business identifiers and may differ from trademarks; precise usage depends on jurisdiction and trademark registration status.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.