Law Firm Marketing
/ˈlɔː fɜːrm ˈmɑːrkɪtɪŋ/
Definitions
- (n.) The strategies and activities employed by law firms to attract and retain clients while complying with legal advertising regulations.
Law firm marketing must balance creativity with adherence to ethical standards to avoid disciplinary actions.
Forms
- law firm marketing
Related terms
See also
Commentary
Law firm marketing involves unique ethical considerations distinct from general business marketing due to professional responsibility rules governing attorney conduct.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.