Legal Advertising

/ˈliːgəl ˈædvərˌtaɪzɪŋ/

Definitions

  1. (n.) The practice by attorneys or law firms of promoting legal services through various media while complying with professional conduct rules.
    The firm’s legal advertising emphasized its expertise in family law.
  2. (n.) Communications designed to attract clients that must conform to ethical regulations governing truthfulness and solicitations.
    Legal advertising must not be misleading or create unjustified expectations.

Forms

  • legal advertising

Commentary

Legal advertising is tightly regulated to balance lawyers’ right to communicate with the public and to prevent deceptive practices; drafters should note jurisdiction-specific rules about content and medium.

This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.

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