Color Trademark
/ˈkʌlər ˈtreɪdmɑːrk/
Definitions
- (n.) A trademark consisting of a specific color or combination of colors legally used to identify and distinguish goods or services.
The company secured a color trademark for its distinctive shade of blue used on its packaging.
- (n.) Protection granted to a color when it has acquired distinctiveness and functions as a source identifier in commerce.
The court upheld the color trademark because the color had become associated with the brand in the minds of consumers.
Forms
- color trademarks
Related terms
See also
Commentary
Color trademarks require proof that the color serves as a source identifier and is not functional; distinctiveness and secondary meaning are critical to registration.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.