Secondary Meaning
/ˈsɛk.ən.dɛr.i ˈmin.ɪŋ/
Definitions
- (n.) A distinct significance a descriptive term acquires in the minds of the public, especially in trademark law, where a non-inherently distinctive mark gains distinctiveness through use.
The term achieved secondary meaning after extensive advertising that made consumers associate it with a specific brand.
Forms
- secondary meanings
Related terms
See also
Commentary
Secondary meaning is crucial in trademark law to establish protection for marks lacking inherent distinctiveness, emphasizing consumer perception over intrinsic qualities.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.