Trade Dress
/ˈtreɪd drɛs/
Definitions
- (n.) The visual appearance of a product or its packaging that signifies the source of the product to consumers, including features such as design, shape, color, and texture.
The company claimed that the competitor's similar product design infringed on its trade dress rights.
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Commentary
Trade dress protection hinges on distinctiveness and non-functionality; it is crucial to establish that the design elements are not essential to the product's use or affect cost or quality.
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