Brand Identity
/ˈbrænd aɪˌdɛntɪti/
Definitions
- (n.) The unique combination of symbols, design, name, and image legally recognized as representing a business or product, serving as a trademark or trade dress.
The company registered its brand identity to protect its trademark rights.
Forms
- brand identity
Related terms
See also
Commentary
Brand identity in legal contexts often relates to trademark and trade dress protection, requiring distinctiveness and legal registration to secure rights.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.