Branding
/ˈbrændɪŋ/
Definitions
- (n.) The act or process of marking goods or animals with a distinctive symbol or mark to indicate origin or ownership, often for trademark or identification purposes.
The company invested heavily in branding to protect its products from counterfeiting.
- (n.) The use of distinctive symbols, designs, or marks associated with a business or product to establish a unique identity legally protected under trademark laws.
Effective branding can provide a business with legal rights against infringement.
Related terms
See also
Commentary
In legal contexts, branding often relates to trademark law and the identification of goods or services, distinct from marketing usage. Drafting should clarify whether reference is to physical marking or broader commercial identity.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.