Reputation Management
/ˌrɛp.jəˈteɪ.ʃən ˈmæn.ɪdʒ.mənt/
Definitions
- (n.) The strategic practice of influencing and controlling an individual’s or organization's public image and perception, often to mitigate legal risks or liabilities.
The company's legal team emphasized reputation management to prevent defamation lawsuits.
- (n.) The legal and regulatory efforts undertaken to protect a client’s commercial standing and goodwill against false claims or unfair business practices.
Reputation management includes responding promptly to defamatory statements under trade libel laws.
Forms
- reputation management
Related terms
See also
Commentary
In legal contexts, reputation management often intersects with defamation, privacy, and commercial law; careful drafting should respect free speech while protecting goodwill.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.