Brand Protection
/ˈbrænd prəˈtɛkʃən/
Definitions
- (n.) Legal and commercial strategies to prevent unauthorized use, imitation, or dilution of a brand's trademarks, trade dress, or reputation.
The company invested heavily in brand protection to combat counterfeit products.
- (n.) Measures undertaken to enforce trademark rights and ensure consumer trust in a brand identity.
Brand protection includes monitoring the marketplace for infringements and taking legal action when necessary.
Forms
- brand protection
Related terms
See also
Commentary
Brand protection encompasses both legal enforcement and commercial practices to safeguard the unique elements of a brand, emphasizing proactive measures and litigation as complementary tools.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.