Likelihood of Confusion
/ˈlaɪklihʊd ʌv kənˈfjuːʒən/
Definitions
- (n.) The probability that consumers will be confused about the source or sponsorship of goods or services due to similarities in trademarks or trade dress.
The court found a likelihood of confusion between the two brands, justifying the injunction.
Forms
- likelihoods of confusion
Related terms
See also
Commentary
Likelihood of confusion is a key standard in trademark law used to assess whether one mark's similarity to another is likely to mislead consumers, typically evaluated on several factors including similarity, strength, and evidence of actual confusion.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.