Legal Marketing
/ˈliːɡəl ˈmɑːrkɪtɪŋ/
Definitions
- (n.) The specialized practice of marketing legal services while complying with applicable ethical and professional regulations.
Effective legal marketing is essential for law firms to attract and retain clients within ethical boundaries.
Forms
- legal marketing
Related terms
See also
Commentary
Legal marketing uniquely balances promotion and compliance with strict ethical standards governing attorneys' conduct.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.