Lead Generation
/ˈliːd ˌdʒɛnəˈreɪʃən/
Definitions
- (n.) The process of identifying and cultivating potential clients or customers, often for legal services, through marketing or outreach efforts.
The law firm's lead generation strategy increased inquiries from prospective clients seeking litigation assistance.
Related terms
Commentary
In legal contexts, lead generation primarily relates to marketing and ethical considerations under professional conduct rules for lawyers.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.