Influencers
/ˈɪnfluənsərz/
Definitions
- (n.) Individuals who have the power to affect the purchasing decisions or opinions of others through social media or other platforms, often used in marketing and advertising law.
The company was held liable for failing to disclose payments to influencers promoting their product.
Related terms
See also
Commentary
In legal contexts, influencers are particularly relevant regarding advertising regulations and disclosure obligations under consumer protection laws.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.