Influencer
/ɪnˈfluːən.sər/
Definitions
- (n.) An individual who has the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship.
The company hired an influencer to promote its new product.
Forms
- influencers
Related terms
See also
Commentary
Often used in marketing and social media contexts; legal definitions may vary depending on regulatory frameworks related to advertising disclosures.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.