Indirect Marketing
/ɪnˈdaɪrɛkt ˈmɑːrkɪtɪŋ/
Definitions
- (n.) A marketing strategy that promotes products or services through intermediaries rather than directly to consumers, often involving third-party endorsements or distribution channels.
The company's indirect marketing efforts relied heavily on retail partners to sell their products.
Forms
- indirect marketing
Related terms
See also
Commentary
Indirect marketing is legally significant in compliance with advertising standards and consumer protection regulations, especially when third parties represent the products to consumers.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.