Direct Marketing
/dɪˈrɛkt ˈmɑːrkɪtɪŋ/
Definitions
- (n.) The practice of promoting products or services directly to consumers through various media channels without intermediaries, governed by consumer protection and advertising laws.
The company engaged in direct marketing by sending promotional emails to potential customers.
Forms
- direct marketing
Related terms
See also
Commentary
Direct marketing must comply with regulations such as data privacy and anti-spam laws to avoid legal liability.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.