Brand Equity
/ˈbrænd ˈekwɪti/
Definitions
- (n.) The legal and commercial value derived from a brand's name, reputation, and customer recognition.
The company’s strong brand equity gave it an advantage in trademark disputes.
Forms
- brand equity
Related terms
See also
Commentary
In legal contexts, brand equity often underpins claims involving trademark infringement and unfair competition, highlighting the importance of a brand's distinctiveness and consumer association.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.