Trademark Dilution
/ˈtrædmɑːrk ˈdɪljuːʃən/
Definitions
- (n.) The weakening of a famous trademark's distinctiveness or reputation through unauthorized use by others, even without consumer confusion.
The court ruled in favor of the plaintiff, finding trademark dilution had occurred despite no evidence of confusion.
Related terms
Commentary
Dilution laws protect famous marks beyond likelihood of confusion, focusing on harm to brand strength; clarity in drafting should specify the type of dilution alleged.
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