Third-Party Tracking
/ˈθɜrd ˈpɑrti ˈtrækɪŋ/
Definitions
- (n.) The practice by which entities other than the website a user visits collect and analyze data about that user's behavior across multiple sites for advertising, analytics, or profiling purposes.
The lawsuit challenged the legality of third-party tracking without explicit user consent.
Forms
- third-party trackings
Related terms
See also
Commentary
In privacy and data protection law, the distinction between first-party and third-party tracking is crucial, often affecting the applicability of consent and disclosure requirements.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.