Minimum Resale Price
/ˈmɪnɪməm rɪˈseɪl praɪs/
Definitions
- (n.) The lowest price at which a retailer is permitted to resell a manufacturer's product, often set by agreement to maintain brand value and market stability.
The manufacturer established a minimum resale price to prevent dealers from undercutting each other.
Forms
- minimum resale price
Related terms
See also
Commentary
Minimum resale price policies can raise antitrust concerns and must be drafted carefully to avoid illegal price fixing.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.