Market Segmentation
/ˈmɑːrkɪt sɛɡmɛnˈteɪʃən/
Definitions
- (n.) The process of dividing a broad consumer or business market into sub-groups based on shared characteristics for targeted legal marketing strategies and compliance.
Law firms use market segmentation to tailor their services to niche client groups.
Related terms
Commentary
In legal contexts, market segmentation informs compliance with advertising and antitrust regulations and helps firms target communications within legal boundaries.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.