Endorsement Agreement
/ɪnˈdɔːrsmənt əˈɡriːmənt/
Definitions
- (n.) A contract in which one party agrees to promote or approve another's product, service, or position, often used in marketing or licensing contexts.
The celebrity signed an endorsement agreement to promote the new smartphone.
- (n.) A legal document that evidences the transfer of rights or ownership by means of endorsement, particularly in negotiable instruments.
The endorsement agreement was used to transfer the check to a third party.
Forms
- endorsement agreement
- endorsement agreements
Related terms
See also
Commentary
Use precision to distinguish endorsement agreements related to marketing/promotions from those effecting the transfer of negotiable instruments; drafting should clarify the nature of endorsement and parties' obligations.
This glossary is for general informational and educational purposes only. Definitions are jurisdiction-agnostic but reflect terminology and concepts primarily drawn from English and American legal traditions. Nothing herein constitutes legal advice or creates a lawyer-client relationship. Users should consult qualified counsel for advice on specific matters or jurisdictions.